Live Your Best Life as a Virtual Assistant

VA Success Spotlight: Meet Analisa Oct 28, 2026

 

Meet Analisa Castro, Castro Virtual Assistance.Analisa Castro

Before Analisa started her Virtual Assistant business two years ago, she spent about thirty years as a business manager, with bookkeeping and finance wrapped into the role. She was good at it. She also knew what she was worth, and she had reached...

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Not Finished. Better. Oct 26, 2026

Our newest chickens hatched on July 13th. 

It’s the end of October and they’re still living in the house. 

That’s not the story I thought I’d be telling you. 

On July 29th we bought a shed to turn into a coop. Easy. Shed shows up, chickens move in, done.

The shed took three weeks to arrive, and ...

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VA Success Spotlight: Meet Jen Oct 21, 2026

 

Jen Cohen

Meet Jen Cohen, EssentialJen.

Jen Cohen’s workday ends at 1:00. Her clients know that, and they plan around it. If one of them hands her a big project on a Thursday at 12:30, she tells them she’s signing off in half an hour and they’ll pick it up Monday. 

If someone asks for something outsi...

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Do the Math Oct 19, 2026

When you’re just starting out as a Virtual Assistant, pricing feels like something you figure out later. After the first client. After you know what you’re doing. 

I hear a version of this in every Launch Pad training I do: “I’ll figure out my pricing once I have a client.” Or “I’ll start low and r...

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VA Success Spotlight: Meet Cindy Oct 14, 2026

 

Meet Cindy Howard, Lightning Admin VA.Cindy Howard

When Cindy decided to learn to knit, she told a friend her first project would be a pair of socks. 

Her friend gave her the advice every beginner gets: start with a scarf. 

Cindy wanted to knit socks. So she bought a sock pattern and everything that goe...

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I Didn't Ask for Permission Oct 12, 2026

When I opened my first business in 2001, an online baby gift boutique called Blueberry Babies, I wanted it to look bigger than it was. 

So I set up email addresses for departments that didn't exist. A whole company's worth of inboxes. Every single one of them was me.

I thought that was confidence....

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Not an inspired Monday Oct 05, 2026

It's gray and wet here in Virginia this morning. There's a long list on my desk. And when I sat down to write this newsletter, I had nothing. 

No story. No big idea. I waited a few minutes for one to show up. It didn't. 

So I'm writing about that.

I started this newsletter on April 16, 2018. Ever...

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VA Success Spotlight: Meet Wendy Sep 28, 2026

 

 

Meet Wendy Gregory, Crescendo Solutions LLC. Wendy Gregory

When Wendy joined VA School, she had been out of work for over a year. 

Not for lack of trying. She'd been applying to dozens of places. Wendy has a resume most people would envy: she worked on Capitol Hill for two members of Congress, then spe...

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We Thought We Had It Figured Out Sep 28, 2026

This weekend Greg and I worked on the new chicken coop and run for Chicken Village. 

We'd been working on it for a few weeks and knew we were getting close. We thought the new chicks might move into their new home this weekend.

Before we started building, we had measurements, we had a plan, and th...

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VA Success Spotlight: Meet Shamayne Sep 22, 2026

 

Meet Shamayne Brown, Camp Virtual Assistance.Shamayne Brown

A few weeks ago, Shamayne walked into a Boot Barn that just opened in her area. 

She used to be a retail store manager for Boot Barn, so walking through those doors brought back great memories. She enjoyed that work, and she's the first to say so....

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