Hiding Doesn't Always Look Like Hiding

Aug 03, 2026
The VA Connection: Hiding Doesn't Always Look Like Hiding

A few weeks ago I wrote about the fear of being seen. 

How I used to make myself small. How I believed struggling made me more relatable. How putting myself out there felt dangerous. 

A lot of you wrote back. You felt it too.

But here's the thing I didn't say: hiding doesn't always look like hiding.

Sometimes hiding looks like productivity. 

You're researching. You're learning. You're working on your website. You're taking another course. You're perfecting your systems. You're getting ready to get ready. 

From the outside, it looks like you're doing the work. But you know the truth.

You're not telling anyone about your business. 

You're not writing the newsletter. You're not posting. You're not saying out loud, "I'm a Virtual Assistant and I help people with X." 

You're staying busy with the stuff that feels safe. And avoiding the stuff that might actually get you clients. 

I did this too. 

When I started RocketGirl Solutions, I thought if I just got good enough, clients would find me. I thought the work would speak for itself. I thought someone out there was paying attention. 

Nobody was paying attention. Not because I wasn't good enough. Because they didn't know I existed or what I was doing. 

That's when I realized: the work that gets you clients isn't the work you do in private. 

It's the work you do in public. 

It's telling people. It's being visible. It's showing up before you feel ready. 

The clients come after you stop hiding. Not before.