Showcase Your “Secret Sauce”

Yesterday, a Virtual Assistant messaged me on LinkedIn about potentially hiring her. She had done her homework – she checked out my LinkedIn profile and my website and wrote me a great message. I was intrigued so I clicked over to her site.

Uh oh. As I browsed through, I saw a number of errors. One link led me to a 404 page (meaning “page not found”). Another brought me to a page filled with placeholder text that had never been completed.

Of course, none of this means that she doesn’t do a great job for her clients. But … I can’t see her client work; I can see what’s she’s put up on the internet about herself. And that’s why it’s so important to take care of your digital trail when you’re a Virtual Assistant.

A few suggestions:

• If you’re a graphic artist, make sure your branding is consistent and that you’re representing your business with your best work.
• If you provide newsletters for your clients, publish one yourself. It sharpens your skills and shows a wide audience that you know how to do a great job.
• If you help clients with websites, make sure yours is a showcase of all you can provide: online scheduling, blog entries, taking payments using credit cards, social media links, etc.
• If you help clients with social media, have a presence yourself.

Whatever you’re providing for others, make sure you’re providing for your business.

It shows off your areas of expertise every day and will help you get great clients.

If you’re not already a member of our Facebook Group, The Virtual Assistant Connection, and would like to join, here’s the link: https://www.facebook.com/groups/thevaconnection/