How I Market My Business
May 04, 2019
When I first began as a VA, it was particularly important to get the word out to everyone I knew.
First, I spent time getting clear on how I was going to describe my business (see this post about how to do that). Then it was time to spread the word…
Here’s what I do to stay top of mind and current with my network:
- I send two emails a day to people I know to stay in touch. I’m not selling to them, just checking in to say hello.
- I get together every week with either one new person that I’ve been introduced to, or one close business friend I haven’t seen in a while.
- I offer free, 30-minute consultations, by phone, to anyone who’s interested in working with me.
- Once a month, I write an email newsletter with relevant content and send it out to everyone I know.
- I regularly post excerpts of my newsletters to social media.
- Once a month, I attend a networking event to meet new people.
- I keep my LinkedIn profile current, including adding every new person I meet.
You may think this is a lot of work, and way too time-consuming to fit into your day.
But once you have the system set up, it takes far less time to run than the time you spend worrying about generating business!
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