Your Most Valuable Business Asset

Oct 02, 2023
The VA Connection: Your Most Valuable Business Asset

As a Virtual Assistant, your email list is the most valuable asset in your business. More valuable than your computer, your office furniture, and even your software, no matter how much you invested.

But most VAs – even most business owners - don’t take their email list seriously, even though they’ve likely heard that they should. They’re under the impression that social media is the way to spread the word about their business and that no one looks at email much anymore. They think that they can run their business in DMs and text messages. But you can’t.

Serious and successful entrepreneurs (read: potential clients) use computers. They read their emails and do not rely on the social media flavor of the month to generate revenue. They leverage their relationships and stay top of mind with the people they know.

The best way to do all this? It’s via your email list.

So why is the email list for most VAs overlooked? It seems like it would be so simple to gather the email addresses of your friends, family, and colleagues and send out an email once or twice a month, right?

It is. But here’s what gets in the way:

  1. Lack of consistency. Growing an email list happens one email address at a time. And it’s something that you need to think about every day. Creating a lead magnet and offering it on your website isn’t going to do the trick. You need to reach out to the people you know and ask them if you can add them to your list. And as you network and meet new people, ask them as well. This is a daily exercise.
  2. Not wanting to “bother” anyone. My answer to that is, then, don’t. Instead, send them valuable information to help them run their businesses better. You’ll become a trusted advisor, not a nuisance. Keeping in touch doesn’t equate to selling. It doesn’t mean asking for something. It’s relationship building.
  3. Worrying about what other people think. What if your people think you’re amazing? What if they can’t wait to hear from you? Let’s shift the context here. My experience is that my readers love my emails, look forward to them, and can unsubscribe anytime. So, let’s assume the best and keep going.
  4. Thinking you don’t have anything to say. Yes, you do. You’re just scared. There are a million things to write about. Just think about all of the questions your clients have for you. If you don’t have clients yet, think about all the questions you have and explore one topic. We’re only talking about 350 to 400 words.

Email lists are platform agnostic, meaning LinkedIn, Facebook, Instagram, TikTok, and the rest can change their algorithm or even shut their doors, and you can still reach your people.

Don’t put yourself at the mercy of something beyond your control, and get going on that email list!



If you’re not already a member of our Facebook Group, The Virtual Assistant Connection, and would like to join, here’s the link: