Where Clients Come From

May 15, 2023
The VA Connection: Where Clients Come From

A common activity for new Virtual Assistants is “prospecting for clients.” I see this all time. They spend time looking for people who could “use some help” and think about posting flyers and business cards or introducing themselves to all the business owners in town.

But even though this might feel productive, it’s not a good use of time. There is no need to look for clients. Your clients will come to you; your job is to ensure you’re visible.

When the best clients want to hire a long-term Virtual Assistant, they will find someone who can make a referral, the same way people look for an attorney, a dentist, or a babysitter.

The great news about getting clients through referrals is that by the time they contact you, you’ve already got the gold stamp of approval from the person who referred them to you. This makes discovery calls much easier to navigate.

But you might be thinking… “If I’m not going to prospect, how will I get clients? I don’t know anyone who needs a Virtual Assistant. How will this work?”

Just like this:

First, you need to be able to talk about your work as a Virtual Assistant in a clear, simple way. You can read about how to do that here. Don’t skip this step. It’s very important.

Second, you want to make sure everyone you know knows about your business. And I mean everyone: your dentist, your neighbor, your friends, past co-workers, and every member of your family. Remember that you’re not selling to them. You’re not asking for referrals; you’re simply sharing the great news that you started a new business as a Virtual Assistant.

Third, make new friends! Connections are everywhere. Attend networking events and even parties. Have your business card at your fingertips, and don’t be shy about asking, “What line of work are you in?” to start the conversation. When they, in turn, ask you, you’ll be ready to reciprocate after nailing down step number one (see above).

Finally, find ways to be visible in the digital world. Publish an email newsletter that provides valuable information on a regular basis, send emails to check in with people you know, and stay connected on social media.

There’s no special secret to selling your services. What connects you with clients is authentic relationships and sharing your expertise in a helpful way. I know many people are afraid of selling… so don’t sell. Do this instead. It works.

 

 

 

 


If you’re not already a member of our Facebook Group, The Virtual Assistant Connection, and would like to join, here’s the link: https://www.facebook.com