Using Email Announcements

Whether you’re just starting out as a Virtual Assistant, or have been in business for a while, sending out an email announcement to everyone you know is a great way to spread the word about your business.

If you’ve been in business for a while, you can use this announcement as an opportunity to share about a new service, a new website, or greetings about a holiday (Valentine’s Day, St. Patrick’s Day, the New Year, etc.).

I recommend using MailChimp for this purpose, however, there are lots of other tools available, like Constant Contact or ConvertKit.

Here are some tips for an effective email announcement:

1. Send the email to everyone you know. Don’t try to figure out who will hire you and who won’t. Just let everyone know about your business. You never know who might refer you. Many of my best clients were referred to me by unpredictable sources. 
2. Keep it short and sweet. Don’t overwhelm your email recipients with a long list of what you provide. Send them to your website with a simple sentence about finding out more and a link. 
3. Write the email in a conversational tone. I find that people equate professional writing with formal writing, but nothing could be further from the truth. Write your announcement in an upbeat and friendly manner. Show your personality.

Don’t be the best kept secret out there – let people know about your work so they can both hire you and spread the word to others who might! 

If you’re not already a member of our Facebook Group, The Virtual Assistant Connection, and would like to join, here’s the link: https://www.facebook.com/groups/thevaconnection/